KSII Transactions on Internet and Information Systems
Monthly Online Journal (eISSN: 1976-7277)
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Search Results: [ keyword: Mediating Effect ] (1)
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Investigating Consumer Innovativeness for New Media Infusion: Role of Literacy in the Context of OTT Services in Korea
Keon Chul Park
,
Sangmin Lee
,
Vol. 16, No. 6, June 30, 2022
10.3837/tiis.2022.06.009
Consumer Innovativeness
Digital Literacy
New Media Infusion
OTT
Mediating Effect
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