Impact of Moral Intensity on Moral Behavior in the context of Artificial Intelligence: The Mediating Role of Technology Moral Sense

• Wen Wu,
• Xiuqing Huang,
• Seth Y. Ntim,
• Yue Shen,
• Xinyu Li,
• GuoPeng Wang,

Vol. 18, No. 6, June 30, 2024
10.3837/tiis.2024.06.009, Download Paper (Free):

• AI
• moral intensity
• moral behavior
• mediating role
• technology moral sense

Abstract

With the popularization and application of artificial intelligence technology in daily life, new ethical and moral problems constantly appear in human society. These ethical and moral problems have been associated with people's moral behavior and have become crucial issues. In traditional social situations, researches have proved that moral intensity affects people’s moral behavior. However, in the context of applying artificial intelligence technology, the mechanism between moral intensity and moral behavior is unknown. Therefore, this study focuses on the relationship between moral intensity and moral behavior in the context of applying artificial intelligence technology, and introduces a new concept — technology moral sense (TMS) into the theoretical model. Research method: We set various situations of applying artificial intelligence technology and adopt the situational experiment method to analyze the relationship between moral intensity and moral behavior in different application scenarios. The results show that moral intensity has a significant influence on moral behavior, while the technology moral sense performs a mediating function.

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