AI-Enabled Business Models and Innovations: A Systematic Literature Review

• Taoer Yang,
• Aqsa,
• Rafaqat Kazmi,
• Karthik Rajashekaran,

Vol. 18, No. 6, June 30, 2024
10.3837/tiis.2024.06.006, Download Paper (Free):

• Artificial Intelligence; Business Process; Machine Learning
• Explainable AI
• Ethical AI
• Business Intelligence.

Abstract

Artificial intelligence-enabled business models aim to improve decision-making, operational efficiency, innovation, and productivity. The presented systematic literature review is conducted to highlight elucidating the utilization of artificial intelligence (AI) methods and techniques within AI-enabled businesses, the significance and functions of AI-enabled organizational models and frameworks, and the design parameters employed in academic research studies within the AI-enabled business domain. We reviewed 39 empirical studies that were published between 2010 and 2023. The studies that were chosen are classified based on the artificial intelligence business technique, empirical research design, and SLR search protocol criteria. According to the findings, machine learning and artificial intelligence were reported as popular methods used for business process modelling in 19% of the studies. Healthcare was the most experimented business domain used for empirical evaluation in 28% of the primary research. The most common reason for using artificial intelligence in businesses was to improve business intelligence. 51% of main studies claimed to have been carried out as experiments. 53% of the research followed experimental guidelines and were repeatable. For the design of business process modelling, eighteen AI mythology were discovered, as well as seven types of AI modelling goals and principles for organisations. For AI-enabled business models, safety, security, and privacy are key concerns in society. The growth of AI is influencing novel forms of business.

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