• KSII Transactions on Internet and Information Systems
    Monthly Online Journal (eISSN: 1976-7277)

Strategies of Knowledge Pricing and the Impact on Firms’ New Product Development Performance


Abstract

The economics of big data knowledge, especially cloud computing and statistical data of consumer preferences, has attracted increasing academic and industry practitioners' attention. Firms nowadays require purchasing not only external private patent knowledge from other firms, but also proprietary big data knowledge to support their new product development. Extant research investigates pricing strategies of external private patent knowledge and proprietary big data knowledge separately. Yet, a comprehensive investigation of pricing strategies of these two types of knowledge is in pressing need. This research constructs an overarching pricing model of external private patent knowledge and proprietary big data knowledge through the lens of firm profitability as a knowledge transaction recipient. The proposed model can help those firms who purchase external knowledge choose the optimal knowledge structure and pricing strategies of two types of knowledge, and provide theoretical and methodological guidance for knowledge transaction recipient firms to negotiate with knowledge providers.


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Cite this article

[IEEE Style]
C. Wu, N. Tan, Z. Lu, X. Yang, M. E. McMurtrey, "Strategies of Knowledge Pricing and the Impact on Firms’ New Product Development Performance," KSII Transactions on Internet and Information Systems, vol. 15, no. 8, pp. 3068-3085, 2021. DOI: 10.3837/tiis.2021.08.020.

[ACM Style]
Chuanrong Wu, Ning Tan, Zhi Lu, Xiaoming Yang, and Mark E. McMurtrey. 2021. Strategies of Knowledge Pricing and the Impact on Firms’ New Product Development Performance. KSII Transactions on Internet and Information Systems, 15, 8, (2021), 3068-3085. DOI: 10.3837/tiis.2021.08.020.

[BibTeX Style]
@article{tiis:24891, title="Strategies of Knowledge Pricing and the Impact on Firms’ New Product Development Performance", author="Chuanrong Wu and Ning Tan and Zhi Lu and Xiaoming Yang and Mark E. McMurtrey and ", journal="KSII Transactions on Internet and Information Systems", DOI={10.3837/tiis.2021.08.020}, volume={15}, number={8}, year="2021", month={August}, pages={3068-3085}}