KSII Transactions on Internet and Information Systems
Monthly Online Journal (eISSN: 1976-7277)
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Search Results: [ keyword: media consumers ] (1)
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A Study on the Media Consumers’ Behavior Related to Online Communications: Behavioral Economics Perspective
Alice Kyungran Ma
,
Takhun Kim
,
Jongchang Ahn
,
Vol. 13, No. 5, May 30, 2019
10.3837/tiis.2019.05.014
Online communications
comments and reactions
media consumers
willingness to watch
distinction bias
behavioral economics
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