KSII Transactions on Internet and Information Systems
Monthly Online Journal (eISSN: 1976-7277)
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Search Results: [ keyword: TV ratings ] (1)
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The Correlation between Online Comments before Broadcasting and Television Content Viewers’ Behavior Pattern: The Anchoring Effect Perspective
Alice Kyungran Ma
,
Jongchang Ahn
,
Vol. 13, No. 6, June 29, 2019
10.3837/tiis.2019.06.014
comments and reactions
television (TV) viewers
willingness to watch
TV ratings
anchoring effect
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