Informatization, Public Service Supply, and China’s Inbound Tourism Development

• Boyang Xu,
• Daxin Dong,

Vol. 17, No. 12, December 31, 2023
10.3837/tiis.2023.12.004, Download Paper (Free):

• China
• Inbound tourism
• Informatization
• Internet penetration rate
• Public service supply

Abstract

This study empirically investigates the impact of informatization on China’s inbound tourism development. The analysis utilizes data on the number of inbound tourist arrivals in 30 Chinese provinces from 13 tourist origin countries between 2004 and 2016. The regional informatization level is measured by the internet penetration rate. It is found that informatization in tourist destination provinces has a significant positive impact on inbound tourism. Moreover, the local public service supply plays a moderating role. The positive effect of informatization is stronger in regions with better public services. The study results imply that China can boost its inbound tourism by further improving the level of informatization as well as local public services.

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