• KSII Transactions on Internet and Information Systems
    Monthly Online Journal (eISSN: 1976-7277)

UX Analysis based on TR and UTAUT of Sports Smart Wearable Devices


Abstract

The main purpose of this research is to investigate relationships between the significant control factors on acceptance intention to User Experience (UX) sports smart wearable devices by applying Technology Readiness (TR) and Unified Theory of Technology (UTAUT). Research survey targeted on users of golf smart devices in Seoul. A total 534 questionnaires were collected and used for testing hypotheses. Methods to analyze the data included frequency analysis, reliability analysis, confirmatory factor analysis, correlation analysis, and structural equation modeling in accordance with the purpose of the study by using SPSS and AMOS. The results are as follows; First, positive TR had a significantly positive effect on social influence, effort expectancy, facilitating conditions, perceived enjoyment, performance expectancy. Second, negative TR had a significant negative effect on performance expectancy, social influence, facilitating conditions, perceived enjoyment. Third, TR had a no significantly effect on behavioral intention. Fourth, performance expectancy, perceived enjoyment and facilitating conditions had a significantly positive effect on behavioral intention. Fifth, behavioral intention had a significantly positive effect on use behavior. Thus it became crucial to identify the difference in acceptance intention models per each products are as follows. Positive TR of golf-related mobile application users has a positive effect on both technology acceptance belief and acceptance intention, whereas negative TR has no statistically significant effect on technology acceptance belief nor acceptance intention.


Statistics

Show / Hide Statistics

Statistics (Cumulative Counts from December 1st, 2015)
Multiple requests among the same browser session are counted as one view.
If you mouse over a chart, the values of data points will be shown.


Cite this article

[IEEE Style]
S. Seol, D. Ko, I. Yeo, "UX Analysis based on TR and UTAUT of Sports Smart Wearable Devices," KSII Transactions on Internet and Information Systems, vol. 11, no. 8, pp. 4162-4179, 2017. DOI: 10.3837/tiis.2017.08.024.

[ACM Style]
Suhwang Seol, Daesun Ko, and Insung Yeo. 2017. UX Analysis based on TR and UTAUT of Sports Smart Wearable Devices. KSII Transactions on Internet and Information Systems, 11, 8, (2017), 4162-4179. DOI: 10.3837/tiis.2017.08.024.

[BibTeX Style]
@article{tiis:21538, title="UX Analysis based on TR and UTAUT of Sports Smart Wearable Devices", author="Suhwang Seol and Daesun Ko and Insung Yeo and ", journal="KSII Transactions on Internet and Information Systems", DOI={10.3837/tiis.2017.08.024}, volume={11}, number={8}, year="2017", month={August}, pages={4162-4179}}