• KSII Transactions on Internet and Information Systems
    Monthly Online Journal (eISSN: 1976-7277)

Investigating the use of multiple social networking services: A cross-cultural perspective in the United States and Korea


Abstract

The rise in recent technology has changed the ways, in which people communicate with one another. Social networking services (SNSs) have become one of the most representative means. General SNSs allow users to create their own unique profiles, search for fellow members, share information, etc., while other SNSs have functions that cater to different needs of users. As a result, users of SNSs have begun to pick and choose different SNSs and concurrently use multiple SNSs in order to fulfill all their needs. This exploratory study examined which SNSs are used together and the characteristics that predict the use of multiple SNSs. In addition, it observed the differences between consumers。ッ usage of multiple SNSs in different cultures. An online survey was administered to SNS users in the United States and Korea. The results of the study showed that the use of multiple SNSs is not yet prevalent in Korea, the country that represented a collectivistic culture. In addition, in the U.S., the highest number of users reported that they were active on at least three SNSs


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Cite this article

[IEEE Style]
Hannah Kang, Saraphine Shiping Pang and Sejung Marina Choi, "Investigating the use of multiple social networking services: A cross-cultural perspective in the United States and Korea," KSII Transactions on Internet and Information Systems, vol. 9, no. 8, pp. 3258-3275, 2015. DOI: 10.3837/tiis.2015.08.031

[ACM Style]
Kang, H., Pang, S. S., and Choi, S. M. 2015. Investigating the use of multiple social networking services: A cross-cultural perspective in the United States and Korea. KSII Transactions on Internet and Information Systems, 9, 8, (2015), 3258-3275. DOI: 10.3837/tiis.2015.08.031